Bros Food Group, Inc., doing business as BROS (“BROS,” “we,” “us,” or “our”), operates the website bros.com and our online ordering site, order.bros.com. This Privacy Policy explains what information we collect when you visit our sites and how we use it. By using bros.com or order.bros.com, you agree to the practices described here.
Information We Collect
Collected automatically. When you visit bros.com, we use Google Analytics to understand how visitors use our site. This may include your device and browser type, the pages you view, the approximate geographic area you visit from, and how you arrived at our site. This information is collected through cookies and similar technologies and is generally not used to personally identify you.
Information you provide. If you contact us by phone or email using the details on our site, we receive the information you choose to share, such as your name, phone number, email address, and the contents of your message.
Messages You Send Us
When you contact BROS directly — by emailing one of our published addresses, by messaging our Facebook Page or Instagram account, or by commenting on one of our posts — we save that message so a manager can read it and reply. We do this because a guest waiting on an answer should not be missed.
What we store is the message itself and what the platform tells us about who sent it: the name or account handle shown on your message, the email address you wrote from (for email), which of our two restaurants the message relates to if we can tell, the date and time, and whether we have replied yet. For emailed attachments such as a photo of a receipt, we record only the file name — the file itself stays in our email and is not copied elsewhere.
These messages are visible only to BROS staff who handle guest complaints. We do not use them for advertising, we do not sell them, and we do not share them with anyone outside BROS except the platform the message came in on.
Online Ordering (order.bros.com)
When you order pickup from order.bros.com, we collect what we need to make your food and get it to you:
- Your order - the store, the items and options you choose, your tip, and when you placed it.
- Your contact details - first and last name, mobile number, and email address. Your name goes on the ticket and the bag; we use your number and email to confirm your order, tell you when it’s ready, and ask afterward how it was.
- Payment - you enter your card, Apple Pay or Google Pay details into Square’s secure payment form. Square processes the payment; BROS never sees or stores your full card number.
Texts and emails. We send two texts per order, one confirming it and one when it’s ready, plus an email receipt. Shortly after you pick up, we may send one more text asking how your order was, with a link to review us on Google. You get that text at most once every 60 days, however often you order. Reply STOP to any of our texts to stop them, or HELP for help. Our Text Message Terms have the details. We do not send marketing texts, and we do not share your mobile number or your consent to receive texts with anyone for their marketing. Message and data rates may apply.
Deals by email. If you have ordered from us or given us your email, we may email you BROS deals and news from deals.bros.com. Every one of these emails has an unsubscribe link, and once you unsubscribe we stop sending them to you. Order texts and receipts are not affected.
Accounts (optional). If you create an account, you sign in with a code we text to your phone, with no password. We keep your name, email and past orders so you can reorder quickly. You can delete your account at any time from the account page on order.bros.com; that removes your details and order history from our ordering system.
How people use the site. To improve the site, we record how visitors use the ordering pages, including what is tapped and typed. These recordings are seen only by BROS management and are deleted after 30 days; a summary of which buttons and areas are tapped (never what you type) is kept longer so we can compare seasons. When a visit ends in an order, we connect it to that order. We also note how the visit started: the site or link you came from, any ad or campaign name in that link, and whether it opened inside the Facebook or Instagram app. Card numbers are never recorded. If your browser sends a Global Privacy Control signal, we do not record any of this for your visit. We also use Google Analytics on order.bros.com, as described above.
Your location. If you share your location to find the nearest BROS, we keep it with your visit to understand where our guests order from. If an offer depends on where you are (for example, “order from Manteo today”), we use the location you share at checkout to check whether the offer applies.
Who helps us run it. Square (orders, payments and in-store offers), Twilio (texts and sign-in codes), Google (email and analytics), Brevo (deals emails), Meta (measuring our ads, described below), Netlify (hosting) and Supabase (our ordering database). They handle your information only to provide those services to us.
Offers and Promotions
When you claim a BROS offer from an ad or an email, you give us your mobile number. We use it to match the offer to you, make sure it is used once, and text you a link to your offer. That text is about your offer only; it does not sign you up for marketing texts.
We record which ad or email the offer came from and whether, when and where it was used, so we can tell which offers work. If you use an offer in one of our restaurants, staff scan a code on your phone; this adds you to the sale in Square so the discount applies, and you are removed from the offer once it has been used.
Advertising Measurement
We advertise on Facebook and Instagram. To learn which ads lead to orders, order.bros.com uses the Meta Pixel and Meta’s Conversions API. They tell Meta when someone views our menu, adds to their bag, starts checkout or places an order, with the order total. To help Meta match an order to someone who saw our ad, we may also send your email address and mobile number in a scrambled (hashed) form that does not show the original. Meta uses this to measure our ads and decide who sees them.
We do not send this information to Meta if your browser sends a Global Privacy Control signal. You can also control how Meta uses information from other sites in your Meta ad preferences.
We may also upload a scrambled (hashed) list of our guests’ phone numbers and email addresses to the advertising platforms we use, so we can show some offers to new customers only, or show offers to guests who already know us.
How We Use Information
We use the information we collect to operate and improve our website, understand which menu items and pages are most popular, measure the performance of our site and our ads, send deals emails, run offers, and respond to questions or requests you send us.
Cookies
Cookies are small files stored on your device. We use them primarily for website analytics. You can set your browser to refuse cookies or to alert you when cookies are being sent; however, some parts of the site may not function as intended if you do.
Third-Party Services
We rely on a few trusted third-party services, each governed by its own privacy policy:
- Google Analytics & Google Maps - for website analytics and the maps on our Locations page. See Google’s Privacy Policy.
- Square & Twilio - order.bros.com, our own ordering site, uses Square to take payments and send orders to our kitchen, and Twilio to text you about your order. See Online Ordering above.
- Facebook & Instagram - we run a BROS Page and Instagram account, we use Meta’s tools to read and reply to the messages and comments guests send us there, and we measure our ads with the Meta Pixel (see Advertising Measurement). Your use of those platforms is governed by Meta’s Privacy Policy.
- Brevo - sends our deals emails and handles unsubscribes. See Brevo’s Privacy Policy.
We do not sell your personal information. The only information we share for advertising is what is described under Advertising Measurement.
Your Choices
You can opt out of Google Analytics across websites by installing the Google Analytics Opt-out Browser Add-on, and you can manage or disable cookies through your browser settings.
You can stop our deals emails with the unsubscribe link in any of them, or by emailing one of our published addresses. Turning on Global Privacy Control in your browser stops our session recordings and the information we send to Meta. You can also manage ad settings in your Meta ad preferences.
Requesting Deletion of Your Information
You can ask us to delete a message you sent us and the contact details attached to it. Email one of our published addresses with the subject line “Data deletion request” and tell us roughly when you contacted us and which channel you used, so we can find the right record. To delete an online-ordering account, use the account page on order.bros.com, or email us and we’ll do it for you.
We will delete what we hold and confirm to you when it is done, normally within 30 days. We may need to keep a record where the law requires it, and anything you posted publicly — a review, or a comment on one of our posts — stays under your control on that platform, not ours. Deleting a message on Facebook or Instagram is done from your own account.
Children’s Privacy
Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.
Links to Other Sites
Our site may link to other websites, such as social media. We are not responsible for the privacy practices or content of those sites.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above.
Contact Us
If you have any questions about this Privacy Policy, email one of our published addresses, call 252-995-9595, or write to us at 41934 NC-12, Avon, NC 27915.