Bros Food Group, Inc., doing business as BROS (“BROS,” “we,” “us,” or “our”), operates the website bros.com and our online ordering site, order.bros.com. This Privacy Policy explains what information we collect when you visit our sites and how we use it. By using bros.com or order.bros.com, you agree to the practices described here.
Information We Collect
Collected automatically. When you visit bros.com, we use Google Analytics to understand how visitors use our site. This may include your device and browser type, the pages you view, the approximate geographic area you visit from, and how you arrived at our site. This information is collected through cookies and similar technologies and is generally not used to personally identify you.
Information you provide. If you contact us by phone or email using the details on our site, we receive the information you choose to share, such as your name, phone number, email address, and the contents of your message.
Messages You Send Us
When you contact BROS directly — by emailing an address we publish such as makeitright@bros.com, by messaging our Facebook Page or Instagram account, or by commenting on one of our posts — we save that message so a manager can read it and reply. We do this because a guest waiting on an answer should not be missed.
What we store is the message itself and what the platform tells us about who sent it: the name or account handle shown on your message, the email address you wrote from (for email), which of our two restaurants the message relates to if we can tell, the date and time, and whether we have replied yet. For emailed attachments such as a photo of a receipt, we record only the file name — the file itself stays in our email and is not copied elsewhere.
These messages are visible only to BROS staff who handle guest complaints. We do not use them for advertising, we do not sell them, and we do not share them with anyone outside BROS except the platform the message came in on.
Online Ordering (order.bros.com)
When you order pickup from order.bros.com, we collect what we need to make your food and get it to you:
- Your order - the store, the items and options you choose, your tip, and when you placed it.
- Your contact details - first and last name, mobile number, and email address. Your name goes on the ticket and the bag; we use your number and email to confirm your order and tell you when it’s ready.
- Payment - you enter your card, Apple Pay or Google Pay details into Square’s secure payment form. Square processes the payment; BROS never sees or stores your full card number.
Texts and emails. We send two texts per order, one confirming it and one when it’s ready, plus an email receipt. These are about your order only. We do not send marketing texts, and we do not share your mobile number with anyone for their marketing. Message and data rates may apply.
Accounts (optional). If you create an account, you sign in with a code we text to your phone, with no password. We keep your name, email and past orders so you can reorder quickly. You can delete your account at any time from the account page on order.bros.com; that removes your details and order history from our ordering system.
How people use the site. To improve the site, we record how visitors use the ordering pages, including what is tapped and typed. These recordings are seen only by BROS management and are deleted after 30 days; a summary of which buttons and areas are tapped (never what you type) is kept longer so we can compare seasons. When a visit ends in an order, we connect it to that order. Card numbers are never recorded. If your browser sends a Global Privacy Control signal, we do not record any of this for your visit. We also use Google Analytics on order.bros.com, as described above.
Who helps us run it. Square (orders and payments), Twilio (texts and sign-in codes), Google (email and analytics), Netlify (hosting) and Supabase (our ordering database). They handle your information only to provide those services to us.
How We Use Information
We use the information we collect to operate and improve our website, understand which menu items and pages are most popular, measure the performance of our site, and respond to questions or requests you send us.
Cookies
Cookies are small files stored on your device. We use them primarily for website analytics. You can set your browser to refuse cookies or to alert you when cookies are being sent; however, some parts of the site may not function as intended if you do.
Third-Party Services
We rely on a few trusted third-party services, each governed by its own privacy policy:
- Google Analytics & Google Maps - for website analytics and the maps on our Locations page. See Google’s Privacy Policy.
- Square & Twilio - order.bros.com, our own ordering site, uses Square to take payments and send orders to our kitchen, and Twilio to text you about your order. See Online Ordering above.
- Facebook & Instagram - we run a BROS Page and Instagram account, and we use Meta’s tools to read and reply to the messages and comments guests send us there. Your use of those platforms is governed by Meta’s Privacy Policy.
We do not sell your personal information.
Your Choices
You can opt out of Google Analytics across websites by installing the Google Analytics Opt-out Browser Add-on, and you can manage or disable cookies through your browser settings.
Requesting Deletion of Your Information
You can ask us to delete a message you sent us and the contact details attached to it. Email info@bros.com with the subject line “Data deletion request” and tell us roughly when you contacted us and which channel you used, so we can find the right record. To delete an online-ordering account, use the account page on order.bros.com, or email us and we’ll do it for you.
We will delete what we hold and confirm to you when it is done, normally within 30 days. We may need to keep a record where the law requires it, and anything you posted publicly — a review, or a comment on one of our posts — stays under your control on that platform, not ours. Deleting a message on Facebook or Instagram is done from your own account.
Children’s Privacy
Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.
Links to Other Sites
Our site may link to other websites, such as social media. We are not responsible for the privacy practices or content of those sites.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above.
Contact Us
If you have any questions about this Privacy Policy, contact us at info@bros.com or 252-995-9595, or by mail at 41934 NC-12, Avon, NC 27915.